Mike Hanson introduced our speaker Karl Pietrzak, President and CEO of Destination Gettysburg (pictured above with President Larry. Destination Gettysburg is the official destination marketing organization for Gettysburg and Adams County.
Established in 1955, Destination Gettysburg advocates for the tourism industry which is the #1 industry in the county. Tourism supports 5,300 jobs in Adams County with visitors contributing $750 million in direct spending in Adams County. Tourism generates $41.7 million in state and local taxes and $38.3 million in federal taxes. Although COVID-19 brought most tourism to a halt, Gettysburg and Adams County are rebounding. Demand is up 70% from 2020-2021. Karl notes that 12,000 to 15,000 motor coaches traditionally bring tourists to Adams County annually. As travel resumes post-COVID, motorcoach travel is returning.
98% of visitors travel to our area from within the U.S. with most from the eastern and middle United States. The average age of visitors is 51 years and 51% are female. Of those who visit, 55% earn $100,000 or more in annual income. Visitors average 2 nights per overnight stay. Most stay in local hotels/motels (77%), 11% use our campgrounds, 6% stay in a bed and breakfast, and 6% use Airbnb, stay with family, etc.
To draw new visitors to the area, Destination Gettysburg is marketing to younger audiences and more families.
Two new options for tourists encourage them to see more of Adams County than just the traditional sites of Gettysburg. In 2019, The Adams County Pour Tour was launched. The pour tour appeals to those who enjoy craft beverages, wine, beer, cider, and now mead. With 20 stops on this tour, this option has been popular with tourists. Launched in May of this year, the Adams County Crop Hop has 19 locations for visitors to enjoy. So far, 563 passports have been downloaded by residents of 22 states with 70% living within an hour's drive of the county.
Prior to joining Destination Gettysburg, Karl was Vice-President of Convention Sales for VisitPittsburgh. With 25 years of experience in the tourism and hospitality industry, he brings expertise that is benefiting Gettysburg and Adams County. Karl is a Gettysburg native and a graduate of Pennsylvania State University with a degree in Hotel, Restaurant, and Institutional Management.
Karl can be reached at 717-338-1050 or
karl@destinationgettysburg.com. You will soon have an opportunity to visit more with Karl; he is a prospective member of our club. Welcome home Karl: we look forward to you joining the Rotary Club of Gettysburg. For more information about Destination Gettysburg visit
www.destinationgettysburg.com.